Getting started doing search engine optimization? Here are some great starter tips provided straight from the Horse's mouth at Google.
Google's Search Engine Optimization Starter Guide
Some valuable tips are included, here are some examples:
- Make sure you consider case sensitivity in URLs (Linux based OS are case sensitive, so you could accidentally make links to invalid pages)
- Use page title tags that accurately summarize the subject matter of the page content
- Use the meta-description tag to summarize what the page is about
- Create a site map, one HTML version for visitors, one XML version for search engines
- Use "breadcrumb" navigation
- Have a useful 404 page. Google provides a widget you can use
- Use the free Google web master tools
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