If you read the articles linked to in this post you'll get a great start on what you need to know about effective link building, and you'll discover a lot of great resources along the way.
The guiding principles of SEO here at SEOBOLD that guide everything we do are:
- Create valuable content
- Make pages that are specific to a particular topic
- Make it easy for search engines to determine what that topic is
If you make pages with valuable content, people will link to it. If your pages are structured well, then it should be easy for search engines to understand what the page is about, and show you in search results accordingly.
Jim Boykin is an expert SEO and he's shared some interesting articles on link building do's and don'ts. Link building is all about building reputation for your website. If you follow this link Jim writes about which of his many articles on link building he thinks are the most important to read.
Here's the summary:
- If your website has a good reputation, and is trusted, then you'll get good visibility in search engines
- If the links pointing to you aren't from trusted sources, it won't help you
- If you have lots of links from sources that are known for being exploited for irrelevant link building, it will hurt your search engine visibility.
According to Jim, his six most important articles that you should read on link building are:
- Can Google Find and Spank your Paid Links? www.jimboykin.com/google-paid-links
- Reddit Paid Links and Loosing Trust www.jimboykin.com/paid-link-trust/
- Links Within Content, Linking to Content – a Rant. www.jimboykin.com/links-within-content-linking-to-content-a-rant/
- Part Two on Tips for finding the best pages to get links from. www.jimboykin.com/part-two-tips-for-finding-the-best-pages-to-get-link s-from/
- How come that site with 50 backlinks beats your site with 1000 backlinks. www.jimboykin.com/site-backlinks/
- Changes and Paranoia – the sky is falling www.jimboykin.com/45/
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